PURE PURPLE

ABOUT

Pure Purple Serum is a next-generation daily photoprotection formula designed to defend the skin against UVA, UVB, blue light, and environmental stressors. More than a sunscreen, it combines advanced protection with hydration, firming care, and complexion-enhancing benefits. Its delicate purple hue helps instantly brighten and revive dull-looking skin while creating the perfect base for makeup. Powered by Hyaluron Smooth and antioxidant actives, the formula supports long-lasting hydration, smoother skin texture, and visible anti-aging benefits. With water-resistant UV filters and anti-pollution defense, Pure Purple delivers safe, multi-functional protection for modern skin.

  • Light, non-sticky, and non-greasy texture.

  • Rapid absorption.

  • Very well tolerated.

  • Pleasant fragrance.

COMFORT & TOLERANCE

ACTIVE INGREDIENTS

Urbalys - 1 %

Urbalys is an extract from Schisandra Chinensis grown in China. Powerful phytobioactive. It protects against urban pollution and is a global anti-pollution protector.

Hyalurosmooth – 0,1%

Hyalurosmooth is a natural polysaccharide of high-molecular weight, derived from the grains of an indian plant called Cassia Angustifolia.

It forms a protector film on the skin to maintain levels of hyaluronic acid in the skin. Therefore, it has an intense moisturizing effect.

Ciste’M - 0,1%

Ciste’M is an extract from Mediterranean Cistus (Cistus Monspiliensis) also known as “Vegetal Phoenix”. It is an active ingredient inspired by the plant's unique protection system, promoting its recovery in dry environments.

Ciste’M has antioxidant, antiaging, and anti-pollution effects.

  • Broad-spectrum UVA&UVB protection.

  • Blue light defense.

  • Antioxidant and protection against urban pollution.

  • Intense hydration for long-lasting comfort.

  • Firming effect for smoother-looking skin.

  • Glow enhancer to revive dull complexion.

  • Makeup-perfecting primer.

  • Skin-beautifying finish with natural radiance.

  • SPF 50. High protection against UVB, UVA, visible light, and pollution.

  • Significant moisturizing effect with a 52% increase in hydration level 4 hours after application.

  • The skin is smoother and more radiant.

  • Better skin quality and a softer skin.

  • The skin is more beautiful.

  • Water-resistant.

CLINICALLY PROVEN EFFICACY

ULTRAVIOLET (UV) RADIATION AND VISIBLE LIGHT EFFECT ON THE SKIN

Sunlight or solar radiation consists of different types of radiations, including UVA, UVB, and visible light, with each having different effects on the skin.

  • UVB (280-320nm) radiation penetrates only into epidermis,

  • UVA (320-400nm) radiation penetrates into the epidermis,

  • Visible radiation (400-700nm) can reach the subcutaneous adipose tissue.

PHOTOAGING:

an accelerated and exrinsic form of aging, it is due to chronic and cumulative exposure to UV radiation from sunlight. It is characterized by coarse wrinkles, irregular pigmentation, skin laxity, dryness and telangiectasia. In addition, benign and malignant neoplasms are increased in photoaged skin.

HEV Visible light (VL) induces hyperpigmentation and worsens melasma in addition to post-inflammatory hyperpigmentation.